Walmart+ had moms standing by to answer real moms’ questions when they needed it most. In real time.

How did Walmart+ help diffuse a national health crisis? They asked mom.

“The number one TikTok campaign you need to know about right now”

-Ad Age

10K+

questions asked

54

video responses shot, edited and posted in 2 days

161M+

video views

Paris Hilton

New Mom, Pop Star, Icon

Tia Mowry

Tween Mom, TV Host

Kat Stickler

Coparenting Mom, Influencer

Whitney Cummings

Single Mom, Comedian

Barbara Costello

Grandmom, Influencer

Aislinn Derbez

Bicultural Mom, Actress

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Moms flooded the comments with over 10,000 questions. We wrote, shot, edited, and posted 54 responses in 48 hours.